Bring Your Plastics to Life With iSmell

The Austin-based startup has created a biodegradable phone case that brings your devices' case to life through a fresh scent.


There was no greater joy than having scented markers for coloring as a kid. Now, adults can tap into that nostalgia with a new product seen at CES 2022 in Las Vegas.

Scented Plastics May Solve Our Waste Problem

Co-creator of TXi, Jason Halsey, stopped by the iSmell, LLC booth in Las Vegas to chat with the Austin-based company's co-founder and project manager Aleksandra Fardanov to discuss iSmell's solution to the global plastic waste problem.

iSmell has developed eco-friendly, non-toxic, vegan, and biodegradable plastic phone cases that are scented. That's right, a scented, biodegradable phone case aimed at reducing the amount of plastic waste in our environment. iSmell phone cases are currently up for pre-order, offering bubble gum and orange scents.

"We just finished [the] prototype stage; we did all [the] certification[s],"

Fardanov said. "Our plan for right now [is to] launch this product in February on [a] Kickstarter campaign. And after that, we will [be] ready to sell [on] our own shop, Amazon ... we are looking for partners who can help us too."


Looking for more information?

If you missed any CES 2022 coverage, check out the links below and stay tuned throughout the week for more!

Click here for our interview with NBC Sports and GolfPass Vice President Justin Tupper.

Click here for the announcement of GM's all-electric truck, the Silverado EV.

Click here for our interview with the VP of Marketing Research at the Consumer Technology Association.

Click here for our tireside chat with John Deere and Bear Flag Robotics.

Click here for the future of recycling with Longview's Clear Drop.

Click here for our interview with 2022 CES Innovation Award Honoree, STARcase.

Click here for our thank you to the Texas companies at CES 2022.