Dallas's Match Group Redefines How Connections Are Made in a Tech-Based World

As the dominant force in the online dating industry, the company's portfolio includes over 45 global brands.

 

A 2020 Pew Research Center report on online dating found that 30% of U.S. adults have used an online dating app or website at some point in their lives. Of those, 12% said they were able to find a long-term relationship through online dating.


Technology has been used as a tool to forge connections since its advent. What was once perceived as an unconventional way to find love, online dating is now considered a norm in the modern dating culture. With many using the conveniences of a platform to eliminate some of the anxiety or awkwardness associated with the first date experience, online dating users have come to rely on their trusted dating sites as their proverbial "wingman" or "wingwoman."


Online Dating Stats


Online dating is just as popular globally as it is in America. As a multi-billion dollar industry, experts predict the revenue stream for the online dating segment is projected to reach over $3.6 billion in 2022, and demonstrate an annual growth rate (CAGR 2022-2026) of 6.25% or $4.69 billion by 2026.


Additional highlights paint a clear picture of the projected earnings within the industry, as online dating expects to hit 501.7 million users by 2026. Most of the revenue, roughly $828.60 million, will come from Americans.


The technology and platforms associated with online dating will continue to evolve based on the wants and needs of its users. One Dallas-based company is not only dominating the field with an impressive portfolio of products but is redefining the landscape of online dating sites in the process.


Match Group


Internet and technology company Match Group, Inc., owns and operates the largest global portfolio of popular online dating services totaling over 45 global dating companies. An industry powerhouse, Match Group owns eight of the world's most widely used dating brands, including Tinder, Hinge, OkCupid, Match, Plenty of Fish, OurTime, Meetic, and Pairs.


Match Group has sought to change and improve the way people engage in personal relationships, and as a result of mobile devices, increased amounts of time people spend on the internet, and adults across ages exploring opportunities to find companionship and love, a winning formula emerged. Since 2015, Tinder has been the #1 most downloaded dating app worldwide, with 60% of all relationships that originated on a dating app in the U.S. reported to have started on a dating site or app began on a Match Group product.


Match Group's revenue in the fiscal year 2020 was $2.4 billion and to date, has 11.1 million average subscribers worldwide, with its apps downloaded over 750 million times. As industry forecasters predict a continued increase in users and advancements in innovation, it's evident the online dating scene will continue to impact the way people navigate virtual spaces in their pursuit of friendships and love.

 

Looking for more information?


Visit mtch.com to view its portfolio and brands.