Esports and Cryptomining Collide via Esposure and Salad Partnership

Computers can now reward gamers, even when they are not playing.



Esports are taking the world by storm and have only been “turbocharged” by the pandemic. According to Grand View Research, the global esports market was valued at $1.1 billion in 2019 with a compound annual growth rate of 24.4% from 2020 to 2027, and that is professional esports alone. The video game industry in its entirety had an estimated value of $156.8 billion in 2020 and is expected to reach $293.2 billion by 2027.


With such rapid growth, and most gamers opting for PCs over consoles for their versatility and use outside of gaming, there is another lucrative opportunity for a gamer’s greatest asset, their hardware.


Dallas-Fort Worth’s Esposure announced a partnership with cryptomining software startup Salad to educate gamers on the opportunity of leveraging their powerful PC’s during downtime. When they’re not gaming, users can dedicate their computing power to what is called distributed computing to earn redeemable rewards.


Esposure is a global esports technology company with an Education to Entertainment ecosystem (E2E) focused on developing the next generation of esports professionals and competitive gamers. Designed by gamers and esports pros, the Esposure esports immersion program is designed to educate, entertain, engage and empower with their valued partners Alienware, Dell, and Hyperx. The company’s experiential learning framework includes technology, management, marketing, production, and competition within esports.


“At Esposure, we’re dedicated to providing a pathway to professional careers in esports for those who are interested and enthusiastic about gaming,” said Danny Martin, co-founder, and CEO of Esposure, in a statement. “Through this partnership with Salad, we’re now able to offer individuals additional ways to earn using their gaming equipment when their machines are idle. We’re thrilled to partner with a leading company to bring this unique opportunity to the Esposure community.”


This partnership between Esposure and Salad hopes to streamline the onboarding of gamers on the path to earn rewards for dedicating their idle computers to advanced computing tasks like cryptomining to start. Salad has future ambitions to run high-performance computing tasks such as deep learning, genome sequencing, and weather prediction once the platform has amassed enough processing power. The beauty of Salad’s platform is that the Salad desktop app determines the most profitable computing task for its host PC and manages and secures its connection.


The rewards earned will enable gamers to redeem Steam games, Discord Nitro, VISA and Amazon gift cards, in-game DLC, and “thousands more rewards” at the Salad storefront.


At the current stage of Salad's development, the company supports the following blockchains: Ethereum, Ethereum Classic, RavenCoin, Grin, Monero, Vertcoin, and BTC Gold. Given such demanding processing tasks, there is an innate concern about the wear-and-tear on gamer's precious hardware. The company addresses this by saying consumer graphics cards and CPUs “are designed to run at peak performance 24/7” and claims the use of Salad is no different than playing a graphically intensive game such as Cyberpunk 2077, as long as the machine is adequately cooled.


As gaming and esports become more entrenched in pop culture and further enter the mainstream, partnerships such as Esposure and Salad will bring immense value to these growing communities by providing incentives for utilizing untapped or otherwise idle computing power.


“This partnership with Esposure was the exact key we needed to unlock opportunity for gamers across th