Fort Worth’s Jonathan Morris Expands Entrepreneurial Reach

Updated: Sep 15, 2021

Photo via Magnolia Network

Jonathan Morris, the owner of Fort Worth’s newest boutique Hotel Dryce, Fort Worth Barber Shop, and The Lathery, is an entrepreneur among entrepreneurs. An established star in Fort Worth is now hitting the national stage as host of “Self-Employed,” a new docu-series on Chip and Joanna Gaines’ Magnolia Network.

In “Self-Employed,” Morris travels around the United States, highlighting the entrepreneurial spirit of small business owners. Each episode features an entrepreneur’s triumphs and trials on the path to business success, underscoring the resilience and ambition it takes to get there. The first episode aired in July 2021, with the entirety of the eight-episode season slated for release this fall.

A central focus of “Self-Employed” is showing the diversity of American entrepreneurs. The docu-series gives viewers a glimpse into what makes the American entrepreneurial spirit so great - a wide range of backgrounds and perspectives. Additionally, the series emphasizes the importance of supporting small businesses.

After all, the entrepreneurs behind them are willing to put their livelihoods on the line to manifest their vision and products for their communities. Morris hopes that “Self-Employed” is an inspiration for other aspiring entrepreneurs to pursue their dreams. Production of the series is led by Fort Worth-based Red Productions.

The inaugural season has a North Texas focus, with features including Val Jean-Bart of Dallas-based Val’s Cheesecakes; Odin Click, master craftsman and owner of Odin Leather Goods; founder Eddie Lott and his mother Maria Lott of Dallas-based zero-waste service Recycle Revolution; and Kari Crowe Seher, founder, and owner of Fort Worth’s Melt, purveyor of gourmet ice cream.

Photo via Visit Fort Worth

Morris’ most recent business venture with partner Allen Mederos of Acadia Property Management is Hotel Dryce, a revamped dry-ice factory near the Dickies Arena in Fort Worth. This one-of-a-kind boutique hotel officially opened on August 25th of this year and utilizes “smart cleaning processes,” contactless check-in, masks, and hand sanitizer at every corner. The hotel accommodates 21 guest rooms that range in price from $139 to $300 per night.

Photo via Walt Burns

The entrepreneurial spirit doesn’t stop with Jonathan Morris. His wife, Katherine Morris, opened Cherry Coffee Shop in the cultural center of Fort Worth that is Magnolia Avenue, in a former Craftworks Coffee Co. location.

The husband-and-wife team is inspired to create spaces for their community to gather and connect. As Fort Worth continues to flourish as the second-fastest growing city in the nation, its entrepreneurs are looking to grow with it.

Click here for the original feature by Dallas Innovates.