Non-alcoholic spirit brand, Spiritless, recently announced its headquarters will relocate from Kentucky to Austin. Spiritless prepared the pivot with a months-long process tweaking their patented product and its unique distillation process. The company currently blends and bottles Spiritless in Waco, TX and the opening of its Austin headquarters paves the way for product distribution of its Kentucky 74 via nationwide online ordering, as well as in retailers throughout Texas.
The women-owned company founded in 2019 by Lauren Chitwood, Abbey Ferguson, and Lexie Larson considers Texas the ideal location to reach a broader market.
"Spiritless is thrilled to be taking root in a dynamic, fast-growing, wellness-focused community,” Lauren Chitwood, CEO of Spiritless said. "Shifting global drinking culture and expanding the repertoire and inclusion at the bar is an audacious goal, and as the world's eyes are on Austin as an epicenter for innovation, we want to be a part of that story."
The strategic decision to establish an Austin connection for the company came from the growing demand for healthy alternatives to alcohol in major cities throughout the country, and the entrepreneurial opportunities afforded by the city made for a logical next step. Local investors have also taken notice of the newly minted Austin company with Dallas-based 99 Proof Partners offering the company’s largest source of funding.
“99 Proof is very confident that Spiritless is well-positioned for success in a relatively young segment of the market. Given the dynamic, fast-moving pace of the low/no alcohol segment, what the leadership team has accomplished in a very short period of time is nothing short of amazing,” partner Tucker McCormack said.
In addition to innovating the spirits industry, Spiritless exercises social responsibility through its 2% for the Girls, designating up to 2% of its product sales to nonprofits, programs, and partnerships that foster entrepreneurialism, mentoring, and leadership development among young women.