Updated: Nov 18, 2021
Innovation goes beyond the classic tech startup; it comes in all shapes and sizes and can be found in the most unlikely places. Innovation comes in many forms ranging from procedures and physical goods to art and immersive experiences. A notable innovator in the experiential art space is North Texas-based Sweet Tooth Hotel, a venue pushing the boundaries of immersive art featuring emerging experiential artists.
Sweet Tooth Hotel, located in Allen, Texas, at the Watters Creek development, was created by wife and husband duo Jencey and Cole Keeton. The space houses 5,000 square feet of immersive art adventures. The exhibits include everything from large-scale new media productions to retro-futurism to yarn. Yarn, you ask? Yarn is highlighted as “unexpected, imaginative, and impressive.” You will have to visit the event to find out for yourself.
On Saturday, October 16, 2021, Sweet Tooth Hotel will unveil Rewind: A New Immersive Art Experience featuring ten installations by seven emerging artists.
Artists include multidisciplinary artist Andy Arkley (Seattle), fiber artist and graphic designer Hannah Busekrus (Austin), fiber artist and illustrator Niki Dionne (Dallas), painter, illustrator and graffiti artist Hatziel Flores (Dallas), fiber artist and muralist Sam Lao (Dallas), experience producer Madison Mask (Dallas), and multidisciplinary artist MOM (Dallas).
“For those curious about the title, Rewind is defined as ‘something that rewinds or is rewound. A function of an electronic device that reverses a recording to a previous portion.’ We chose this title in homage to the heart of the Rewind exhibit, where you'll discover a full-blown vintage video store full of VHS tapes and a few hidden spaces for you to discover.”
To satisfy your artistic “sweet tooth,” purchase tickets here.