A new month means a fresh start and a clean slate, which is why the biggest hamburger chain in Texas has made an effort to help those in need. Whataburger began fundraising for Hunger Action Month, which lasts throughout September.
The fundraiser became possible through collaboration with food banks across West Texas that are desperately seeking donations and funding, as the number of underprivileged families has grown tremendously since the COVID-19 pandemic.
According to Everything Lubbock, Whataburger customers can begin donating now until September 20, and those who chose to donate a minimum of $1 at any West Texas Whataburger will receive a special incentive, which includes a free Whataburger with a purchase of a medium fry and a 32-ounce drink.
The fast-food chain has already expressed its commitment to donating $5,000 to the West Texas Food Bank in support of their Food 2 Kids programs. Their goal in hosting this fundraising campaign is to not only support the local community but also keep people engaged with their Feeding Student Success initiative.
On Monday, they presented the check to the food bank and initiated the official kick-off for this year’s fundraiser. The presentation took place at the Whataburger on 42nd Street in Odessa.
"It's always a fun occasion to kick off Hunger Action Month," Communications Director of the West Texas Food Bank Craig Stoker said. "I know we're a few days early, but with a promotion like this, who can wait? It's a great time of the year to talk about hunger in the Permian Basin. This is something that is a year-round problem. It's not something that happens at Christmas. It's not something that only happens at back-to-school. It's a year-round problem, so we like to take September to ask everyone to take action against hunger. Whether it's talking to your neighbor or sharing a post on social media or even coming to Whataburger to donate a dollar. There are so many other ways you can do to support the West Texas Food Bank. September is an awesome time to remind people to take action against hunger."
This initiative will not only give customers a sweet incentive but will also help serve underprivileged community members. For anyone living in the West Texas region looking for a bite to eat, consider swinging by Whataburger to help those in need.